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Jemmy Cross

Unseen,
not undone.

The 77 · White / Gum · First run

A white leather sneaker for the years between starting something and anyone noticing.

€149All taxes included.
Reserve today, pay when your pair is ready.
What we stand for

The work happens long before anyone sees it.

Every result people notice stands on hundreds of days they never saw.

The alarm before sunrise. The session done in the rain because it was on the plan. The evening spent on a skill that will only pay off in two years. Nobody applauds those days, and that is exactly why most people stop.

Jemmy Cross is made for the ones who keep going anyway. The 77 is built to be worn through that stretch, day after day, until the work finally shows.

Hard work

Doing the part that costs you something, and doing it again tomorrow.

Consistency

Showing up on the days that feel pointless. Those are the days that count.

Endurance

Staying in long enough for the results to catch up with the effort.

A fact we keep in mind

A young lobster sheds its shell more than 40 times in its first year, and it keeps growing for the rest of its life. Each time, it rebuilds from soft to strong. For a lobster, growth is a habit it never drops.

Who it is for

For the hours nobody counts.

  • The language you started learning at thirty.
  • The business run from a kitchen table before it had a name.
  • The knee you rebuilt one physio session at a time.
  • The four hundredth morning you showed up anyway.

You will not find these on anyone's highlight reel. The pair on your feet can say you were there.

The shoe

The 77

The wave lines are pressed into the leather layer by layer, the way effort builds up: one pass at a time. White, so every crease you put into it shows where you have been.

Top view of the 77 showing the Jemmy Cross wordmark on the insole and tongue
Signed on the insideThe name sits on the insole and tongue, where you see it every time you put them on.
Heel of the 77 with the number 77 stitched on the heel tab
77 on the heelSeven is the number of completeness. We stitched it twice: once for the work, once for the years it takes. White on white, so it only shows as you walk away.
Feet up on a wooden table in the 77, showing the gum nub outsole from below
Gum nub outsoleA court sole with rounded rubber studs. It grips city floors and softens with wear.
Model
The 77 · ref. JC-77-WG
Colour
White leather / gum sole
Sizes
EU 36–47, whole sizes
Fit
True to size. Between sizes, go up.
Laces
Flat, white on white
Edition
First run
Care
Wipe with a damp cloth. Dry away from heat.
Batch
Printed inside the tongue

Materials

As shown on the label inside each shoe.

Upper
Leather
Lining and sock
Leather
Outsole
Other materials (rubber)

Contains leather, which is of animal origin.

Mid-stride in the 77 with cuffed black trousers and white ribbed socks
Rear view of the 77 worn with a pleated black skirt and white socks, 77 on each heel
Walking in the 77 with a pleated black skirt, white socks and a canvas tote
Rear view of the 77 worn with black joggers and white socks
Worn withPleats, wool, joggers, cuffs

Images show the design sample. Production pairs can differ slightly in tone and in the depth of the embossing.

First edition

Reserve your pair from the first run

  1. Reserve your sizeFree, with no commitment, and you can cancel any time.
  2. We email you when payment opensAs soon as the production sample is approved.
  3. Pay and receive your pairWe confirm the shipping date before you pay.
Side view of the 77 in white leather on orange
€149 Price includes all taxes. Delivery in Belgium €0, elsewhere in the EU €9.50. No payment is taken when you reserve.
Size (EU)

We use your email to tell you when your size can be paid for. You can unsubscribe in one click. See privacy.

No payment today

Questions

Why €149?

It pays for the leather, a small factory run and shipping to you. There is no shop or distributor in between taking a share, which is how the price stays here.

Why is it a pre-order?

We produce only the pairs people reserve, so sizes are not guessed and nothing is made to sit in a warehouse. Reserving costs nothing. You only pay once your size is confirmed for production.

How does it fit?

True to size for most feet. If you are between two sizes, take the larger one. If it does not fit, you can return it within 14 days of delivery.

How do I keep the white clean?

Wipe the leather with a damp cloth and a drop of mild soap, then let it dry at room temperature. Keep it away from radiators and direct sun, which dry out leather.

Customer information

Shipping and delivery
Belgium
€0 · 2–4 working days after dispatch
Other EU countries
€9.50 · 3–7 working days after dispatch
Pre-order dispatch
We confirm the dispatch date before you pay. If we cannot meet it, we will tell you and you can cancel for a full refund.
Returns and your right of withdrawal

You can withdraw from your purchase within 14 days of receiving your pair, without giving a reason.

We refund the price and the standard delivery cost within 14 days of your withdrawal. We may wait until the pair is back with us or you have shown proof of sending it. You pay the cost of sending it back. Please return it unworn; we may deduct for wear beyond trying it on.

To withdraw, use the button below or send a clear statement to hello@jemmycross.com. You can also use the model form.

Model withdrawal form

To: Jemmy Cross, hello@jemmycross.com, at the address in the legal notice.

I hereby give notice that I withdraw from my contract of sale of the following goods: … Ordered on / received on: … Name: … Address: … Signature (only if this form is sent on paper): … Date: …

Legal guarantee

Every pair is covered by the legal guarantee of conformity for 2 years from delivery. If a defect appears, we repair or replace the pair at no cost, or refund you if that is not possible. Normal wear, such as creasing of the leather and wear of the sole, is not a defect.

Privacy and cookies

We keep your email and chosen size only to manage your reservation, and your address and order details only to deliver and invoice your order. If you tick the news box, we also send you release news until you unsubscribe. Our reservation list is hosted by Mailchimp (Intuit Inc., USA) under the EU–US Data Privacy Framework. We do not sell your data.

You can ask to see, correct or delete your data at hello@jemmycross.com. You can also complain to the Belgian Data Protection Authority.

This site uses no advertising or tracking cookies.

Product safety
Manufacturer
Jemmy Cross · hello@jemmycross.com. Postal address in the legal notice.
Product
The 77, ref. JC-77-WG, batch printed inside the tongue
Use
Everyday casual footwear. This is not protective or safety footwear.